Your Instagram feed has tutorials, engages your viewers and results in lots of “Hearts”. You have hundreds of followers. So why aren’t they converting into sales of your kits or bundles?
It’s not your fault. Instagram is not built to help your business. It’s built to keep people on their platform, not sell kits or classes.
Instead of burning yourself out by posting reels or tracking trends that draw eyes to your posts, move from renting a list of fans to owning a mailing list of customers.
An Educational Email Course (EEC) can do that for you.
Here are four reasons an EEC is better than relying on Instagram for filling your classes:
- You Own Your Mail List: Unlike Instagram, your email list isn't subject to algorithm changes or platform decisions. Your relationship with your customers belongs to you.
- Evergreen Content: The blog post you have on how to select yarn for your project or the right linen for your embroidery can be used to help new crafters walk through a selection process. And give them the opportunity to buy a bundle for their first project.
- Clone Your Expertise: Recording of new techniques can take hours. A single EEC that repurposes your expertise can reclaim your time. Meanwhile, that one-time post disappears from feeds within 48 hours.
- Your Time Back: An EEC runs on autopilot, so you can spend less time on social media and more time on the work that actually fills your classes.
Instagram is great for discovery and reach. People worldwide can discover your business. But it doesn’t encourage someone who likes your posts to purchase your class.
That’s where an Educational Email Course (EEC) could help.
Instagram gives you the ability to draw eyes. You don’t need to worry about whether Fans will make the leap from hearting your post to buying a seat in your classes.
When a follower clicks your Instagram link and lands in an EEC, they stop being a fan and start becoming a customer. Reach doesn’t pay the bills - Trust does.
If you want help repurposing your expertise into an automated 5-day Educational Email Course, please contact Shisso Ink. Let’s Talk!
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Shisso Ink
Educational Email Courses for Craft Businesses and Creators. Build trust, turn scrollers into subscribers.
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