Shisso Ink

Joelle A Godfrey 12-March-2026 8 lessons from my first 90 days freelancing Three months ago, I handed myself a new job title: freelancer. I thought I knew what I was walking into. I'd done the research, mentally prepared for the uncertainty, made peace with the hustle. Turns out, I was right about some of it — and completely blindsided by the rest. Here's what 90 days actually taught me. The Surprises 1. Every tool wants a monthly fee. I went in expecting to keep costs lean. What I did not...

Joelle A Godfrey February 17th Stop Renting Your Audience. Start Owning It. ↓ Your Instagram feed has tutorials, engages your viewers and results in lots of “Hearts”. You have hundreds of followers. So why aren’t they converting into sales of your kits or bundles? It’s not your fault. Instagram is not built to help your business. It’s built to keep people on their platform, not sell kits or classes. Instead of burning yourself out by posting reels or tracking trends that draw eyes to your...

Joelle A Godfrey January 16th 5 Knitter Personas To Unlock Higher Opens and Sales You have 1,000 Instagram followers, but only 50 people open your emails. Here's why: you're speaking to everyone, which means you're connecting with no one. Not all knitters want the same thing from you. The person who buys your beginner-friendly cowl pattern has completely different needs than the person who wants your advanced colorwork masterclass. When you understand these different personas in your...

Joelle A Godfrey January 9 You Have a Welcome Sequence. Now What? Strategic Uses for Educational Email Courses Misconception: "I already have a welcome sequence, so I'm all set with email." But here's what you might be missing: Welcome sequences are passive automation. Educational Email Courses are strategic deployment tools. Your welcome sequence runs on autopilot, introducing new subscribers to your world. That's valuable. But an EEC is something you launch strategically when you need...

Is your craft business too dependent on Instagram? (7-Question Audit) Instagram’s algorithm has changed 5+ times over the past year. Instead of offering you a level marketplace, it has transformed itself into an ad-selling machine. Sure you can adjust: Your frequency of posting Pick just the right three hashtags to pull in your former viewers and Create reels to be “prioritized” Sure they need you to attract users. But your users are no longer seeing recent posts. Now they only see their...

Marketing. It’s Just One More Thing on Your List. You’re already juggling learning, admin, customer service, and the actual craft work that pays your bills. The last thing you want to spend precious hours on? Building a marketing funnel. That’s where an Educational Email Course steps in. A well-crafted EEC works for you 24/7, converting curious followers into paying students while you focus on what you do best. Here are five ways a done-for-you Educational Email Course gives time back to your...